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AI Visibility & GEO

Your buyers are starting their research inside AI assistants, and the answer they get back either mentions you or it doesn't. Generative engine optimization (GEO) is the work of becoming one of the sources those engines cite. We run it as a measurable program — establishing where you stand today across ChatGPT, Perplexity, Google AI Overviews and Gemini, making the content, structure, and authority changes that actually move citations, then tracking the result.

Run by engineers who practice GEO on their own site

Most AI-visibility offerings are repackaged SEO with new vocabulary. Ours comes from engineers who treat it as a measurement and infrastructure problem. The site you're reading is itself a worked example — a structured entity graph, machine-readable definitions, an llms.txt manifest, and answer-shaped content built specifically so AI engines can parse, attribute, and cite it. We do for your brand what we've already done for ours.

That means no hand-waving. Every engagement starts from data: which engines cite you today, for which prompts, and where a competitor is winning the answer you should own. Then we change the things that move that number, and we show you the before-and-after.

What actually moves AI citations

Being visible in AI answers is not one lever, it's several. There's the difference between being mentioned across the web and being cited as a source — engines weigh both, and they're earned differently. There's the shape of your content: AI engines extract self-contained, answer-first passages, not buried prose. There's evidence — original statistics, quotable lines, and clear citations measurably raise the odds of being pulled into a generated answer. And there's machine legibility: structured data, a consistent entity across the web (E-E-A-T), and clean technical access for AI crawlers.

We'll also give you a straight answer on the tactics that are oversold. llms.txt, for instance, is worth publishing but is not a magic ranking switch and isn't yet honored by the major engines as a ranking factor — we'll tell you where it helps and where effort is better spent. The goal is durable visibility built on substance, not a checklist of tricks that ages out in a quarter.

Who it's for

  • B2B and professional-services firms whose buyers research with AI before they ever make contact
  • Brands that rank in Google but go unmentioned when the same question is asked of ChatGPT
  • Marketing and growth teams adding GEO alongside an existing SEO program

What's included

AI Visibility Audit — where you're cited today across ChatGPT, Perplexity, Gemini & Google AI Overviews
Content Gap & Prompt-Coverage Analysis
On-Page & Structured-Data (Schema) Optimization
Entity & Authority Strengthening (E-E-A-T, citations, llms.txt)
AI Visibility Tracking & Reporting

What you get

A clear baseline: which AI engines cite you, for which prompts, and where competitors win
Content restructured into the answer-shaped, citable units engines actually pull from
Structured data and entity signals that make your brand legible to AI crawlers
Ongoing tracking so AI visibility becomes a number you can move, not a guess
Service FAQ

AI Visibility & GEO — FAQ

What is generative engine optimization (GEO)?

Generative engine optimization (GEO) is the practice of optimizing your content and online presence so that AI assistants — ChatGPT, Perplexity, Google's AI Overviews, Gemini, and Copilot — cite your business in the answers they generate. Where SEO aims to rank a page on a results list, GEO aims to make your brand part of the answer itself.

How is GEO different from SEO?

SEO optimizes for a ranked list of links a person clicks; GEO optimizes for being named and cited inside a synthesized answer where there may be no list at all. The two overlap — strong, well-structured, authoritative content helps both — but GEO puts extra weight on answer-shaped passages, original evidence, structured data, and a consistent brand entity that AI engines can attribute. GEO complements SEO rather than replacing it.

Which AI engines do you optimize for?

The ones your buyers actually use: ChatGPT (whose web search draws on the Bing index), Perplexity (citation-heavy and real-time), Google AI Overviews (which lean on traditional search signals), Gemini, and Microsoft Copilot. We prioritize based on where your audience researches and where you have the most ground to gain.

How do you measure AI visibility?

We track, across a defined set of buyer prompts, whether each engine mentions your brand, whether it cites your pages as a source, and how that compares to competitors — then re-run it on a schedule so you can see the change over time. You get a baseline, a target set of prompts, and a recurring report rather than a one-time opinion.

How long until we see results?

It depends on the engine. Live-retrieval engines like Perplexity and Google AI Overviews can reflect changes within a few weeks of publishing or restructuring. ChatGPT's answers lag more — typically four to eight weeks — because of how its index and training refresh. We set expectations per engine up front and track progress against them.

Does llms.txt actually help?

It's worth publishing, but it's not a silver bullet. llms.txt is an emerging, unofficial standard that gives AI tools a clean map of your most important content; adoption is growing, but the major engines don't currently treat it as a ranking factor. We implement it as one low-cost signal among many and are honest that the bigger gains come from content, structure, and authority.

Let's talk about your firm

Tell us what you're working on and we'll show you how ai visibility & geo fits in.

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